Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity’s tooth-cleaning habits with their spot for Philips Sonicare, “Stick with Technology” for their Odyssey campaign. The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their...
Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone...
As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist...
Aquafadas has released an update to MotionComposer, a software that lets prosumers and professionals easily create Flash or HTML5 animations and interactive content. The update adds support for audio and a new optimized engine that generates animations compatible with the latest generation of browsers using HTML5. “MotionComposer 1.6 gives everyone, not...
Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration. The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.
Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color. Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect...
Goodby, Silverstein & Partners has recently launched a new campaign for TD Ameritrade. Voiced by Matt Damon and directed by Brad Silberling, the new spots are highly stylized and use personal story telling, a unique approach for the financial category.
NY-based creative production company Gretel worked with Style’s strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style. Style has been on the air for over ten years. Though they’ve enjoyed some success building an aspirational, upbeat network that viewers...
The metaio Creator is a new software that will enable non-developers to create and deploy Augmented Reality experiences with no coding necessary. The application is the next step in Augmented Reality content production, and was specifically designed for non-developers, designers and people who have the desire to create amazing AR...
Watch this video on how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. There’s a nod to technology Apple has helped proliferate, with interfaces that resemble those seen in easy-touch...