The greatest artistic fame might be the kind where few people know your name but everyone knows your work, because it feels as inevitable to the everyday culture as fire or the wheel. The fact that one person had to invent it from nothing gets forgotten, or overlooked, as the...
Early in his episode of the Netflix series about design, Jonathan Hoefler describes the act of type design as a sleight of hand. It’s the job of typographers like himself, he explains, to pay attention to the details that no else notices or knows to care about. There are all...
Here is an opportunity to look at the behind-the-scenes graphic design work for the movie Beauty and the Beast; a closer look at their countdown social campaign before the release. I like the choice of the font throughout this whole campaign although not used everywhere. You will notice there is...
CAMP in partnership with FITC, celebrates creative technology, art and design by bringing together like-minded professionals, artists, and students to share and shape experiences that educate, challenge and inspire.
Art directors are becoming animators. Print designers are becoming web designers. Illustrators are now photographers who also edit and shoot film. Adobe has launched a new campaign, I Am The New Creative, that highlights the work of these new creatives: profiling one creative each day and using their amazing imagery...
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity’s tooth-cleaning habits with their spot for Philips Sonicare, “Stick with Technology” for their Odyssey campaign. The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their...
From Nothing Something, A Documentary on the Creative Process – WATCH VIDEO A feature film directed by Tim Cawley, From Nothing, Something profiles creative thinkers across a spectrum of disciplines and finds the methods, habits, beliefs and neuroses that lead to breakthrough ideas. This is a thoughtful, intimate, often funny...
Director Carl Erik Rinsch and Wieden + Kennedy tapped Digital Domain for a cinematic-feeling :60 spot for Dodge that envisions what the future holds for those who love to drive. Digital Domain artists worked closely with longtime collaborator Rinsch to design the look, color, tone and feel of the futuristic...
. Designers as entrepreneurs Being a designer is a bit like being an entrepreneur. We share a drive to question the solutions around us and look for opportunities to innovate. As designers we have the advantage of being able to take a vision, define and refine it, and then make...
House of Moves is an incubator of ideas where motion capture converges with imagination, inspiring artists within the entertainment, gaming and commercial trade to see and express movement in previously unimagined ways. House of Moves captures crash test performance for Lexus “light” commercial Motion capture and animation company, Vicon House...